The house of brands · since 2010

We do,
we teach.

Zeloni Corporation is the house of brands that teaches the Mental Sciences Applied to Business: psychology, perception and behaviour inside marketing, sales and company building — learned in the field, with our own capital and real consequences.

Discover the discipline The story of the house
28Projects and brands launched
16Years of real business
We do,
we teachThe founding principle
One target, one brand

Every audience got its own brand.
This is the house that generated them.

double excess Double Excess 2010 · Art · Fashion double excess eventi Double Excess Eventi 2011 · Art · Events · Fashion · Music Firenze Double Excess Beach Waterpolo Firenze Double Excess BeachWaterpolo 2011 · Sport prato excellence made in prato Prato Excellence 2014 · Distribution · Fashion m.a merchandising M.A Merchandising 2015 · Merchandising double sun Double Sun 2016 · Tourism

Each brand opens its own record. The full laboratory is archived in The Laboratory; the story lives in The Story.

The three paths

The Mental Sciences Applied to Business,
in three book-courses

01

Business Starter

Where to begin if you want to launch a business.

In the making · upcoming
02

Psychology of Marketing

How buyers perceive, decide and choose.

In the making · upcoming
03

Psychology of Selling

Selling as a relationship and a process.

In the making · upcoming
The promise — and its boundary

Build a business by understanding how the buyer's mind works. And your own.

This path promises understanding, method and tools: what depends on us.

From the Observatory
Neuromarketing: what the tools measure and their limits
Active listening in sales: questions and examples
Framing effect in marketing: examples and limits